Some time ago I had an interesting talk with a Startup founder.
He and his team are absolutely crushing it on Facebook (see below).
Previously, their Facebook page just had organic growth.
But leading up to an event, they wanted some serious traction on their Facebook page.
They grew their like count by more than 30% in one week (Four-digit like count).
I asked him, "what did you do to get so many Facebook Page likes?"
For one week they did the following:
Let me explain in detail.
This is super simple. However, it can be very time consuming.
Open up the window of people who liked your post:
Array.from(document.querySelectorAll("a[ajaxify*=\\/pages\\/post_like_invite\\/send\\/][ajaxify*=ref\\=likes_dialog]")).slice(0,100).forEach(link => link.click());
The guy I talked to, explained that they had to experiment a bit and found out:
So keep, again, this could be automated or you can hire a VA (Virtual Assistant).
Facebook has obviously limited how many you can invite this way.
This is a timed limit which means that if you wait a while, you can invite again.
To get around this limit you need to use several different Facebook profiles (page admins).
Each person has their own invite-limit. Invite a couple of friends to be admin and keep inviting...
Smart people tell me that you need to keep inviting under 100 people per day. I guess that is good to keep in mind
I get asked this question often.
I tell people to stop thinking like that.
Instead, consider that all people live both professional and personal lives.
Sometimes they will be hanging out on Linkedin, other times on Facebook.
You need to be where they are.
You can use Facebook for priming your B2B customers before calling them.
There are endless possibilities to leverage each social platform.
B2B and B2C objectify people.
I tell my clients to communicate Human2Human.
Stop pitching to people.
Add more personality to your communication.
More humor, even a GIF.
People live busy lives.
You have an opportunity.
You can be a happy moment.
You will stand out in a boring inbox or LinkedIn feed.
I felt like the world was against me.
I know it was my own fault.
It is already quite some years ago. In 2011, I made my first app.
I was reading about people making millions of dollars from tiny iPhone apps.
"I could do that." I thought to myself.
So I went out and bought the cheapest Mac I could find, a Mac Mini.
For 2 months watched tutorials, read articles and books to learn how to code iOS apps.
Spent hours trying to come up with a million dollar idea.
After a while, I came up with an idea to an app. In my mind, I had validated the idea by asking the question "Would it be cool to have on my own phone?". The answer was, Yes. So I thought "I guess everyone else would buy this app too".
I went on to code for 12 hours a day for two weeks.
I was excited about my new product, and the accomplishment it was to go from idea to a working app.
One day, I uploaded it to the Apple AppStore.
Hitting the Save button was both an intimidating experience and a bit of an empty feeling. Because immediately after clicking, nothing happened. And it stayed like that for one week. No answer, no nothing.
Then one night, at 3 AM I got an email from Apple.
The message in the mail was: "Your app is live on the AppStore."
I was surprised. Of course, I hoped for having the app approved, but some part of me expected to be rejected, and have to keep working on the app.
I was excited, but also anxious, because I had prepared for a sudden launch in the middle of a random night. So I panicked.
At the time I didn't have a website. No Facebook page. And no one knew about my new app.
I knew that I needed to use AppStore-launch-momentum and get at least some downloads within the first couple of days.
I jumped right into building a website and setting up a Facebook page. Worked the whole night until 8 AM.
In the morning I was still high on adrenaline. So I slept for 4 hours.
Then I shared my app with my friends on Facebook. I was convinced that the downloads would explode.
It didn't. Nothing. Absolutely nothing happened.
A few of my close friends liked and shared it which I deeply appreciated. Some of them even bought the app to support me.
But the explosive launch that I had built up in my mind, it didn't happen.
All the hours I had spent played back in my mind. I had dreamed of seeing people using my app.
It felt like all that time was gone, wasted, all for nothing.
This taught me a valuable lesson about myself: "I didn't know enough about marketing."
And another important lesson: "Find customers before creating a product."
This experience was sort of a turning moment for me.
I still kept on building funny products, just for fun. But I learned to put much more effort and focus on the marketing and selling part of building a business.
Funny thing is that today I help startups avoid this pain: "The awkward silence of launching into nothingness."
And hack their growth.