This reference was last updated 13th of March 2017.

 

I have been coming up with ideas for making more narrow audiences for my facebook ads targeting.

During my work, I had to constantly navigate the “Detailed Targeting” section of the audience settings to get inspiration.

To get a better overview of the many targeting options, I decided to make this comprehensive reference.

You can jump to relevant sections using the links in the table of content.

Feel free to share with Marketers like you and me 😎.

 


Table of Contents

Demographics

Education Generation Home
Life Events Parents Politics (US)
Relationship Work

Interests

Business and industry Entertainment Family and relationships
Fitness and wellness Food and drink Hobbies and activities
Shopping and fashion Sports and outdoors Technology

Behaviors

Anniversary Consumer Classification Digital activities
Expats Mobile Device User Multicultural Affinity
Seasonal and Events Travel

 

 


 

Demographics

Education

Education Level

Associate degree College grad Doctorate degree
High school grad In college In grad school
In high school Master’s degree Professional degree
Some college Some grad school Some high school
Unspecified

Fields of Study

Here you can search the Facebook Graph.

Schools

Here you can search the Facebook Graph.

Undergrad Years

Type in your desired date range.

Generation

Baby boomers (US) Generation X Millennials

Home

Household Composition

Family-based Households Housemate-based Households

Life Events

Anniversary

Anniversary in 31-60 Days Anniversary within 30 Days Away from family
Away from hometown

Birthday

Birthday Month Upcoming birthday

Friends of

Close Friends of Men with a Birthday in 0-7 days Close Friends of Men with a Birthday in 7-30 days Close Friends of People with a Birthday in 0-7 days
Close Friends of People with a Birthday in 7-30 days Close Friends of Women with a Birthday in 0-7 days Close Friends of Women with a Birthday in 7-30 days
Friends of Newly Engaged Friends of Newlywed Friends of Recently Moved

Long distance relationship

New job

Newly engaged (1 year)

Newly engaged (3 months)

Newly engaged (6 months)

Newlywed (1 year)

Newlywed (3 months)

Newlywed (6 months)

Recently moved

Parents

All Parents

(0-12 months) New Parents (01-02 Years) Parents with Toddlers (03-05 Years) Parents with Preschoolers
(06-08 Years) Parents with Early School Age Children (08-12 Years) Parents with Preteens (13-18 Years) Parents with Teenagers
(18-26 Years) Parents with Adult Children Expectant parents Parents (All)

Politics (US)

Likely To Engage in Politics (Conservative) Likely To Engage in Politics (Liberal) Likely To Engage in Politics (Moderate)
US Politics (Conservative) US Politics (Liberal) US Politics (Moderate)
US Politics (Very Conservative) US Politics (Very Liberal)

Relationship

Interested In

Men Men and Women Unspecified
Women

Relationship Status

Civil Union Complicated Divorced
Domestic Partnership Engaged In a relationship
Married Open Relationship Separated
Single Unspecified Widowed

Work

Employers

Here you can search the Facebook Graph.

Industries

Administrative Architecture and Engineering Arts, Entertainment, Sports and Media
Business and Financial Operations Cleaning and Maintenance Community and Social Services
Computer and Mathematics Construction and Extraction Education and Library
Farming, Fishing and Forestry Food Preparation and Services Government Employees
Healthcare and Medical IT and Technical Installation and Repair
Legal Life, Physical, and Social Science Management
Military Nurses Personal Care
Production Protective Service Sales
Transportation and Moving Veterans (US)

Job Titles

Here you can search the Facebook Graph.

Interests

Business and industry

Advertising

Agriculture

Architecture

Aviation

Banking

Investment banking Online banking Retail banking

Business

Construction

Design

Fashion design Graphic design Interior design

Economics

Engineering

Entrepreneurship

Health care

Higher education

Management

Marketing

Nursing

Online

Digital marketing Display advertising Email marketing
Online advertising Search engine optimization Social media
Social media marketing Web design Web development
Web hosting

Personal finance

Credit cards Insurance Investment
Mortgage loans

Real estate

Retail

Sales

Science

Small business

Entertainment

Games

Action games Board games Browser games
Card games Casino games First-person shooter games
Gambling Massively multiplayer online games Massively multiplayer online role-playing games
Online games Online poker Puzzle video games
Racing games Role-playing games Shooter games
Simulation games Sports games Strategy games
Video games Word games

Live events

Ballet Bars Concerts
Dancehalls Music festivals Nightclubs
Parties Plays Theatre

Movies

Action movies Animated movies Anime movies
Bollywood movies Comedy movies Documentary movies
Drama movies Fantasy movies Horror movies
Musical theatre Science fiction movies Thriller movies

Music

Blues music Classical music Country music
Dance music Electronic music Gospel music
Heavy metal music Hip hop music Jazz music
Music videos Pop music Rhythm and blues music
Rock music Soul music

Reading

Books Comics E-books
Fiction books Literature Magazines
Manga Mystery fiction Newspapers
Non-fiction books Romance novels

TV

TV comedies TV game shows TV reality shows
TV talkshows

Family and relationships

Dating Family Fatherhood
Friendship Marriage Motherhood
Parenting Weddings

Fitness and wellness

Bodybuilding Dieting Gyms
Meditation Nutrition Physical exercise
Physical fitness Running Weight training
Yoga Zumba  

Food and drink

Alcoholic beverages

Beer Distilled beverage Wine

Beverages

Coffee Energy drinks Juice
Soft drinks Tea

Cooking

Baking Recipes

Cuisine

Chinese cuisine French cuisine German cuisine
Greek cuisine Indian cuisine Italian cuisine
Japanese cuisine Korean cuisine Latin American cuisine
Mexican cuisine Middle Eastern cuisine Spanish cuisine
Thai cuisine Vietnamese cuisine

Food

Barbecue Chocolate Desserts
Fast food Organic food Pizza
Seafood Veganism Vegetarianism

Restaurants

Coffeehouses Diners Fast casual restaurants
Fast food restaurants

Hobbies and activities

Arts and music

Acting Crafts Dance
Drawing Drums Fine art
Guitar Painting Performing arts
Photography Sculpture Singing
Writing

Current events

Home and garden

Do it yourself (DIY) Furniture Gardening
Home Appliances Home improvement

Pets

Birds Cats Dogs
Fish Horses Pet food
Rabbits Reptiles

Politics and social issues

Charity and causes Community issues Environmentalism
Law Military Politics
Religion Sustainability Veterans
Volunteering

Travel

Adventure travel Air travel Beaches
Car rentals Cruises Ecotourism
Hotels Lakes Mountains
Nature Theme parks Tourism
Vacations

Vehicles

Automobiles Boats Electric vehicle
Hybrids Minivans Motorcycles
RVs SUVs Scooters
Trucks

Shopping and fashion

Beauty

Beauty salons Cosmetics Fragrances
Hair products Spas Tattoos

Clothing

Children’s clothing Men’s clothing Shoes
Women’s clothing

Fashion accessories

Dresses Handbags Jewelry
Sunglasses

Shopping

Boutiques Coupons Discount stores
Luxury goods Online shopping Shopping malls

Toys

Sports and outdoors

Outdoor recreation

Boating Camping Fishing
Hiking Horseback riding Hunting
Mountain biking Surfing

Sports

American football Association football (Soccer) Auto racing
Baseball Basketball College football
Golf Marathons Skiing
Snowboarding Swimming Tennis
Triathlons Volleyball

Technology

Computers

Computer memory Computer monitors Computer processors
Computer servers Desktop computers Free software
Hard drives Network storage Software
Tablet computers

Consumer electronics

Audio equipment Camcorders Cameras
E-book readers GPS devices Game consoles
Mobile phones Portable media players Projectors
Smartphones Televisions

Behaviors

Anniversary

Anniversary in 61-90 Days

Consumer Classification

India

Affinity for High Value Goods – India (A+B) Affinity for Mid-High Value Goods – India

 

Digital activities

Console Gamers

Operating System Used

Primary OS Windows 10

Canvas Gaming

Average Engagement

Plays 0 out of 7 days
Plays 1 out of 7 days
Plays 2 out of 7 days
Plays 3 out of 7 days
Plays 4 out of 7 days
Plays 5 out of 7 days
Played game in last 14 days Played game in last 3 days
Played game in last 7 days Played game yesterday

Event creators

FB Payments (All)

FB Payments (Higher than average spend)

FB Payments (Recent)

Facebook Page Admins

Internet Browser Used

Primary Browser: Chrome Primary Browser: Edge Primary Browser: Firefox
Primary Browser: Internet Explorer Primary Browser: Opera Primary Browser: Safari

Operating System Used

Primary OS Mac OS X Primary OS Windows 7 Primary OS Windows 8
Primary OS Windows Vista Primary OS Windows XP Sierra OS Mac

Photo uploaders

Primary email domain

AOL Email Addressees Apple Email Addresses Gmail Users
Hotmail Email Addresses MSN.com Email Addresses Yahoo Email Addresses

Small business owners

Technology early adopters

Technology late adopters

Expats

Close Friends of Expats Expats (All) Expats (Argentina)
Expats (Australia) Expats (Austria) Expats (Bangladesh)
Expats (Belgium) Expats (Brazil) Expats (Cameroon)
Expats (Canada) Expats (Chile) Expats (China)
Expats (Colombia) Expats (Cuba) Expats (Dominican Republic)
Expats (Egypt) Expats (El Salvador) Expats (Estonian)
Expats (Ethiopia) Expats (Finland) Expats (France)
Expats (Germany) Expats (Ghana) Expats (Greece)
Expats (Guatemala) Expats (Haiti) Expats (Honduras)
Expats (Hong Kong) Expats (Hungary) Expats (India)
Expats (Indonesia) Expats (Iran) Expats (Ireland)
Expats (Israel) Expats (Italy) Expats (Japan)
Expats (Kenya) Expats (Latvia) Expats (Malaysia)
Expats (Mexico) Expats (Morocco) Expats (Nepal)
Expats (Netherlands) Expats (New Zealand) Expats (Nigeria)
Expats (Pakistan) Expats (Pakistani) Expats (Peru)
Expats (Philippines) Expats (Poland) Expats (Portugal)
Expats (Puerto Rico) Expats (Romania) Expats (Russia)
Expats (Rwanda) Expats (Saudi Arabia) Expats (Senegal)
Expats (Serbia) Expats (Singapore) Expats (South Africa)
Expats (South Korea) Expats (Spain) Expats (Sri Lanka)
Expats (Switzerland) Expats (Turkey) Expats (UAE)
Expats (UK) Expats (US) Expats (Uganda)
Expats (United States) Expats (Venezuela) Expats (Vietnam)
Expats (Zimbabwe) Family of Expats

Mobile Device User

All Mobile Devices by Brand

Alcatel
Amazon
Kindle Fire
Apple
iPad 1 iPad 2 iPad 3
iPad 4 iPad Air iPad Air 2
iPad Mini 1 iPad Mini 2 iPad Mini 3
iPhone 4 iPhone 4S iPhone 5
iPhone 5C iPhone 5S iPhone 6
iPhone 6 Plus iPhone 6S iPhone 6S Plus
iPhone 7 iPhone 7 Plus iPhone SE
iPod Touch
Cherry Mobile
Google
Google Pixel Nexus 5
HTC
HTC One
Huawei
Karbonn
LG
G3
LG G2
LG V10
Micromax
Motorola
Samsung
Galaxy Grand Galaxy Grand 2 Galaxy Note 3
Galaxy Note 4 Galaxy Note 5 Galaxy Note 7
Galaxy S 4 Mini Galaxy S III Galaxy S III Mini
Galaxy S4 Galaxy S5 Galaxy S6
Galaxy S7 Galaxy S7 Edge Galaxy Tab 2
Galaxy Tab 3 Galaxy Tab 4 Galaxy Tab Pro
Galaxy Tab S Galaxy Y
Sony
Xperia M Xperia Z Xperia Z Ultra
Xperia Z3
Tecno
Xiaomi
ZTE

All Mobile Devices by Operating System

All Android devices All iOS devices Windows Phones
All mobile devices Feature phones

Network Connection

2G Connection 3G Connection 4G Connection
WiFi Connection

New smartphone and tablet owners

Primary Android Device is Ineligible for 360 Media

Primary android device is eligible for 360 media

Smartphone Owners

Smartphones and tablets

Tablet Owners

Multicultural Affinity

African American (US) Asian American (US) Hispanic (US – All)
Hispanic (US – Bilingual) Hispanic (US – English dominant) Hispanic (US – Spanish dominant)

Seasonal and Events

Fall Football (US)

Fans of 1 or more Teams Fans of 3 or more Teams

Travel

All frequent travelers Business travelers Commuters
Currently traveling Frequent International Travelers Returned from trip 1 week ago
Returned from trip 2 weeks ago Used travel app (1 month) Used travel app (2 weeks)

 

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