Share

Fail Story: The Awkward Silence of Launching into Nothingness

I felt like the world was against me.

I know it was my own fault.

It is already quite some years ago. In 2011, I made my first app.

I  was reading about people making millions of dollars from tiny iPhone apps.

"I could do that." I thought to myself.

So I went out and bought the cheapest Mac I could find, a Mac Mini.

For 2 months watched tutorials, read articles and books to learn how to code iOS apps.

Spent hours trying to come up with a million dollar idea.

After a while, I came up with an idea to an app. In my mind, I had validated the idea by asking the question "Would it be cool to have on my own phone?". The answer was, Yes. So I thought "I guess everyone else would buy this app too".

I went on to code for 12 hours a day for two weeks.

I was excited about my new product, and the accomplishment it was to go from idea to a working app.

One day, I uploaded it to the Apple AppStore.

Hitting the Save button was both an intimidating experience and a bit of an empty feeling. Because immediately after clicking, nothing happened. And it stayed like that for one week. No answer, no nothing.

Then one night, at 3 AM I got an email from Apple.

The message in the mail was: "Your app is live on the AppStore."

I was surprised. Of course, I hoped for having the app approved, but some part of me expected to be rejected, and have to keep working on the app.

I was excited, but also anxious, because I had prepared for a sudden launch in the middle of a random night. So I panicked.

At the time I didn't have a website. No Facebook page. And no one knew about my new app.

I knew that I needed to use AppStore-launch-momentum and get at least some downloads within the first couple of days.

I jumped right into building a website and setting up a Facebook page. Worked the whole night until 8 AM.

In the morning I was still high on adrenaline. So I slept for 4 hours.

Then I shared my app with my friends on Facebook. I was convinced that the downloads would explode.

It didn't. Nothing. Absolutely nothing happened.

A few of my close friends liked and shared it which I deeply appreciated. Some of them even bought the app to support me.

But the explosive launch that I had built up in my mind, it didn't happen.

All the hours I had spent played back in my mind. I had dreamed of seeing people using my app.

It felt like all that time was gone, wasted, all for nothing.

This taught me a valuable lesson about myself: "I didn't know enough about marketing."

And another important lesson: "Find customers before creating a product."

This experience was sort of a turning moment for me.

I still kept on building funny products, just for fun. But I learned to put much more effort and focus on the marketing and selling part of building a business.

Funny thing is that today I help startups avoid this pain: "The awkward silence of launching into nothingness."

I help startups market their products.

And hack their growth.

Cheers

Kim Døfler

Share with your friends

About Kim Døfler

Kim helps companies get more leads using growth hacks and optimise their websites to get more conversions.

Posts you might like

Kim Døfler
© 2019 Kim Døfler. All rights reserved.
twitterfacebooklinkedinarrow-left linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram