I love Google Chrome and use a lot of Chrome Extension.

I have tried many different extensions that solve similar challenges. I even made a few of my own.

These extensions are awesome because they really boost my productivity.

Below, you'll find a list of my favorite ones, take a look at them and have fun!

Essential Chrome Extensions

Simplify Gmail

A Chrome extension that brings the simplicity of Google Inbox to Gmail.

Simplify Gmail A Chrome extension that brings the simplicity of Google Inbox to Gmail.


This cool browser extension simplifies the Gmail interface to the bare minimum.

If you're feeling distracted by Gmail's flashy colors, icons, menus, and notification dots give this extension a try.

The extension was made by Michael Leggett (Gmail's lead designer from 2008 to 2012 and co-founder of Google Inbox) with some help from friends. So it is no surprise it works well.

Take a look here:


Developer website


Best SEO Chrome Extensions

Keywords Everywhere - Keyword Tool

Free Keyword Tool to view search volume and CPC at Google Analytics, Search Console, UberSuggest, Soovle & more.

Keywords everywhere is an absolute must-have extension for Google Chrome. It will show you search volume and competition for keywords found on different websites. It will automatically find search volume and add it to the interface inside the Google Search Console. It will also show you the search volume below the search field on the Google Search results page as well as related keywords in a sidebar. The only downside is that it can't provide data for some languages and local keywords, but for most, it works wonders. Check it out:


Get extension



Outline nofollow links, detect nofollow and noindex meta tags on webpages. Features website filtering and custom CSS outline styles.


This is a super simple tool for you if you want to check if your backlinks are dofollow or nofollow. Plus it is a great way to notice other platforms strategy concerning links. You might get lucky and find a linking opportunity on a high authority site, that you would have otherwise missed.


Developer website



SEO META in 1 CLICK is a tool that displays all meta tags/data and main SEO information clearly. By using this tool, we hope you can better manage and improve your SEO and visibility on the Internet. 

Screenshot of Chrome Extension SEO META in 1 CLICK modal view

This SEO extension gives a quick and complete overview of the meta information on the page you are currently browsing. It will show you the header hierarchy, images alt texts, meta headers. Check it out.


Get extension


Search by Image (by Google)

This extension allows you to initiate a Google search using any image on the web. By the Google Images team.


Did you find an image interesting and you would like to get more similar images?

Then just install "Search by image" extension, go to google.com and drop the image or type in the URL of that image, then all the similar images will appear.


Get extension



Best Productivity Chrome Extensions

The Great Suspender

Automatically suspends unused tabs to free up system resources

Are you also always working with crazy many tabs opened when using Google Chrome?

Do you feel that your computer is getting slower?

I am gonna explain the reason to you: Google chrome eats up a big part of the computer memory. The more tabs you have open, the more RAM will be used. That means that your laptop will become slower and slower.

However "The great suspender" can help you solve that problem.

This extension turns open tabs into boring grey lightweight tabs that consume very little RAM. It does that after a set amount of time. When you wanna use the tab again, you simply click the screen and it loads the original content again.

Important to note though: If you are feeling out a form or waiting in line for an online shop or ticket system, better turn the suspender off for that particular tab, page, or domain. Just right-click on the extension icon in Chrome and pick your exception.


Get extension



Save up to 95% memory and reduce tab clutter

How many times did you close Google Chrome and you lost all the tabs opened? or it was impossible to find the correct tab when 60 were opened? Here is a FREE extension that I am sure you will find really useful.

Onetab will help you with this problem, just by clicking the icon Onetab.

It will create a list with all the tabs you had open.  Then you can much easier find the page you were looking for.


Get extension


Google Dictionary (by Google)

View definitions easily as you browse the web.


How many times did you find yourself staring at a word being clueless to what it means?

It happens to me so many times... but fortunately, Google is offering a solution to us. Google Dictionary

What can we do with Google dictionary?



This extension is also for free so I highly recommend to use it especially if you are learning a new language!


Get extension


Grammarly for Chrome

Check your spelling and grammar as you type. Boost your credibility everywhere you write!


Here I have to present you one of the best extensions and I highly recommend you to install it immediately 🙂

How many times have you wondered if you made a typo in an email or Linkedin post?

Grammarly eliminates grammar mistakes and helps you to improve your writing.

Who wants to send a proposal with typos, I am sure you don't.

This extension will help you to save time and gain credibility.

Check it out:


Get extension


Best Chrome Extensions for Growth Hackers

Custom JavaScript for websites

Use this tool to inject custom JavaScript in any website.

Custom JavaScript for websites chrome extension

This extension is not very famous in Growth Hacking groups, but still super powerful if you know how to use it.

It allows you to add custom JavaScript to any website without making your own Chrome Extension.

Depending on your own scripting skills the possibilities are endless:

It is all up to your imagination.

Keep in mind that when you start using your script, you might end up with unwanted results and if you automate you might go against particular platforms' terms of service. Stay safe 🙂


Get extension



Instant Data Scraper

Web scraper crawls listing type data from multiple pages.

Instant Data Scraper chrome extension


The name says it all, but for the sake of keeping our conversation going, I will tell expand a bit.

Go to any website, click the little Pokemon ball icon and you are almost done scraping. This tool is super fast and gets the job done in most cases. However, some cases need a little more love and care and custom JavaScript coding.

Check the extension out, and if you need help with Growth Hacking, check out my company Trigger Growth.

Get extension



Improve your outreach strategy and sharpen your management skills with Crystal's Chrome Extension.

Crystal chrome extension

Crystal Knows everything. This extension will give you a Disc personality type profile of any (almost) person on LinkedIn.

The extension will tell you the person's preferences, for example:

It also tells you how to act and communicate with the person in both meetings and written form.

And it even gives you examples on how to open the conversation:

This is a must-have if you are doing some outbound work for sales, recruitment, or making relations with investors.

Check it out. Has a free plan 🙂


Get extension


Identifies software on the web


Do you need to know what kind of technologies your competitor is running on their website?

Here we have the solution for you

Why using this app can be so helpful for you?


Developer website



Protect your privacy. See who is tracking your web browsing with Ghostery.

What is Ghostery? Let me explain it to you 😀

It is a tool for blocking a different kind of tracking script, for example

Ghostery blocks the trackers' requests and allows you to stay private.

You can also use it to figure what tracking scripts your competitors use and it is great for discovering new tracking software you didn't know you needed in your own stack.


Get extension


Linkedin Sales Navigator

Shows LinkedIn profiles in your Gmail



Get to know all of your contacts without leaving Gmail, Linkedin Sales Navigator will show all the information about your contacts on the side of your Gmail page, all the information is imported from Linkedin.

Linkedin Sales Navigator is a plugin for Gmail that automatically searches the social network profiles of your contacts, and shows you information about them on the right side of the screen. You will get the following information:

(If the e-mail is not associated with Twitter or/and Linkedin it will show you nothing)

This app can be really useful if you need more information about your clients or potential clients!


Get extension



Visualping Chrome Extension

Visual ping an extension that monitors the web pages so every time there is a change you will get an email notifying.


This is a must-have for entrepreneur specialist if you like to spy on your competitors. And who doesn't, right?

This tool allows you to track the visual changes of ANY website, even your competitors. Whenever there is a change, you get an email.

So what, how does that matter to me? Let me give you a few examples:

It is very easy to get started, just enter the URL of the page or blog you want to monitor and VisualPing will automatically make a capture of the page.

Once you have done that you have two options, whether find changes for the entire page or just crop an area of the page you are interested in.

Then configure when the extension has to look for changes and that´s it.

The best thing about this tool is that it is FREE (in offline mode, you can pay to use their cloud mode too). Get it here:


Get extension



Lets you open, copy or bookmark multiple links at the same time.

If you ever find a website with lots of interesting links and you would like to copy them, quickly and practically, Linkclump can help you.

Linkclump is an extension for Chrome that allows us to open several links at the same time in new tabs or windows at once. Or, if you want, save them to bookmarks or copy them to the clipboard.

A super cool use case is to "scrape" Google Search results.

Try it out yourself:


Get extension


Best Chrome Extension for Web Designers


The freshest links about design and interactive, from around the web. A designer's must!

Do you need to get some inspiration?

Install Muzli 2 and every time you open a new tab it will show you cutting-edge design projects and news.

Discover innovative pictures, design experts articles, visual art and so much more! ;D


Developer website



Full Page Screenshot

Take awesome screenshots of entire websites and capture page elements.

When you install this chrome extension you can take screenshots of entire websites automatically.

This may sound pretty boring, but it is super useful. Here are a couple of use case for me:

There are endless possibilities and many other extensions that do a similar job. This one just does the job better.


Get extension



WordPress Theme Detector and Plugins Detector

This tool detects theme and plugins used on WordPress sites and displays information about them.

WordPress Theme Detector and Plugins Detector chrome extension
I use this plugin almost daily. Love it!

So when I go to an interesting competitor or potential client websites, I like to check out if they use WordPress and what kind of plugins or theme they use in their stack.

This is a nice way to spot a business opportunity. Maybe your future client needs help setting something up properly or simply tweak some settings.

It is also a great way to expand your own knowledge of plugins. I would say that 50% of the plugins I discover and start using, come from using this chrome extension.

Install it and start learning what plugins are out there.


Get extension


Page Ruler

Draw a ruler to get pixel dimensions and positioning, and measure elements on any web page.

Page Ruler chrome extension
A super simple extension that can be really helpful when doing client feedback or screencast. You can show how elements on a website are not aligned. The extension adds a ruler on top of the existing website UI and you can move and rescale the rectangular ruler as you see fit.

Check it out.

Get extension



Instantly turn your page into a beautiful 'dribbble ready' design mockup you can share anywhere.

Screely Chrome extension

This handy extension takes a screenshot of the current page and opens it in Screely editor. Here you can generate a beautiful design mockup from the screenshot you took. Simple as that, no Photoshop or Sketch templates needed.


Get extension

Wow, you made it so far.

You must be a crazy Growth Hacker.

Thanks for your time.

If you know of a cool Chrome Extension I should have mentioned here, please let me know.

Also, I would deeply appreciate if you told other Chrome Extension fans about this list.


Kim Døfler

This reference was last updated 1st of April 2018.

Are you doing facebook marketing then you have come to the right place.

Facebook is one of the biggest social media platforms in the world. This makes facebook advertising a great starting point when you want to reach new customers.

When you set up your campaigns on Facebook you need to pick who to target with your ads.

Figuring out which of the many facebook ads targeting options to use can be difficult. And most times people only use a small part of the options.

This list will give you an overview of the targeting options.

Bookmark the post and use it as a reference when you make your ads and set up the ad targeting.

I also recommend you take a quick browse down the list and get some ideas.

For example you could target people based on the fact that they are "Close Friends of Men with a Birthday in 0-7 days". Then you could serve them ads of cool gift ideas for men.

Keep in mind to follow Facebook's Advertising Policies (https://www.facebook.com/policies/ads).

I made this list because I was looking for ideas on how to make more narrow audiences for my facebook ads targeting.

During my work, I had to constantly navigate the "Detailed Targeting" section of the audience settings to get inspiration.

To get a better overview of the many targeting options, I decided to make this comprehensive reference.

You can jump to relevant sections using the links in the table of content.





Education Level

Associate degree College grad Doctorate degree
High school grad In college In grad school
In high school Master's degree Professional degree
Some college Some grad school Some high school

Fields of Study

Here you can search the Facebook Graph.


Here you can search the Facebook Graph.

Undergrad Years

Type in your desired date range.


Baby boomers (US) Generation X Millennials


Household Composition

Family-based Households Housemate-based Households

Life Events


Anniversary in 31-60 Days Anniversary within 30 Days Away from family
Away from hometown


Birthday Month Upcoming birthday

Friends of

Close Friends of Men with a Birthday in 0-7 days Close Friends of Men with a Birthday in 7-30 days Close Friends of People with a Birthday in 0-7 days
Close Friends of People with a Birthday in 7-30 days Close Friends of Women with a Birthday in 0-7 days Close Friends of Women with a Birthday in 7-30 days
Friends of Newly Engaged Friends of Newlywed Friends of Recently Moved

Long distance relationship

New job

Newly engaged (1 year)

Newly engaged (3 months)

Newly engaged (6 months)

Newlywed (1 year)

Newlywed (3 months)

Newlywed (6 months)

Recently moved


All Parents

(0-12 months) New Parents (01-02 Years) Parents with Toddlers (03-05 Years) Parents with Preschoolers
(06-08 Years) Parents with Early School Age Children (08-12 Years) Parents with Preteens (13-18 Years) Parents with Teenagers
(18-26 Years) Parents with Adult Children Expectant parents Parents (All)

Politics (US)

Likely To Engage in Politics (Conservative) Likely To Engage in Politics (Liberal) Likely To Engage in Politics (Moderate)
US Politics (Conservative) US Politics (Liberal) US Politics (Moderate)
US Politics (Very Conservative) US Politics (Very Liberal)


Interested In

Men Men and Women Unspecified

Relationship Status

Civil Union Complicated Divorced
Domestic Partnership Engaged In a relationship
Married Open Relationship Separated
Single Unspecified Widowed



Here you can search the Facebook Graph.


Administrative Architecture and Engineering Arts, Entertainment, Sports and Media
Business and Financial Operations Cleaning and Maintenance Community and Social Services
Computer and Mathematics Construction and Extraction Education and Library
Farming, Fishing and Forestry Food Preparation and Services Government Employees
Healthcare and Medical IT and Technical Installation and Repair
Legal Life, Physical, and Social Science Management
Military Nurses Personal Care
Production Protective Service Sales
Transportation and Moving Veterans (US)

Job Titles

Here you can search the Facebook Graph.


Business and industry






Investment banking Online banking Retail banking




Fashion design Graphic design Interior design




Health care

Higher education





Digital marketing Display advertising Email marketing
Online advertising Search engine optimization Social media
Social media marketing Web design Web development
Web hosting

Personal finance

Credit cards Insurance Investment
Mortgage loans

Real estate




Small business



Action games Board games Browser games
Card games Casino games First-person shooter games
Gambling Massively multiplayer online games Massively multiplayer online role-playing games
Online games Online poker Puzzle video games
Racing games Role-playing games Shooter games
Simulation games Sports games Strategy games
Video games Word games

Live events

Ballet Bars Concerts
Dancehalls Music festivals Nightclubs
Parties Plays Theatre


Action movies Animated movies Anime movies
Bollywood movies Comedy movies Documentary movies
Drama movies Fantasy movies Horror movies
Musical theatre Science fiction movies Thriller movies


Blues music Classical music Country music
Dance music Electronic music Gospel music
Heavy metal music Hip hop music Jazz music
Music videos Pop music Rhythm and blues music
Rock music Soul music


Books Comics E-books
Fiction books Literature Magazines
Manga Mystery fiction Newspapers
Non-fiction books Romance novels


TV comedies TV game shows TV reality shows
TV talkshows

Family and relationships

Dating Family Fatherhood
Friendship Marriage Motherhood
Parenting Weddings

Fitness and wellness

Bodybuilding Dieting Gyms
Meditation Nutrition Physical exercise
Physical fitness Running Weight training
Yoga Zumba  

Food and drink

Alcoholic beverages

Beer Distilled beverage Wine


Coffee Energy drinks Juice
Soft drinks Tea


Baking Recipes


Chinese cuisine French cuisine German cuisine
Greek cuisine Indian cuisine Italian cuisine
Japanese cuisine Korean cuisine Latin American cuisine
Mexican cuisine Middle Eastern cuisine Spanish cuisine
Thai cuisine Vietnamese cuisine


Barbecue Chocolate Desserts
Fast food Organic food Pizza
Seafood Veganism Vegetarianism


Coffeehouses Diners Fast casual restaurants
Fast food restaurants

Hobbies and activities

Arts and music

Acting Crafts Dance
Drawing Drums Fine art
Guitar Painting Performing arts
Photography Sculpture Singing

Current events

Home and garden

Do it yourself (DIY) Furniture Gardening
Home Appliances Home improvement


Birds Cats Dogs
Fish Horses Pet food
Rabbits Reptiles

Politics and social issues

Charity and causes Community issues Environmentalism
Law Military Politics
Religion Sustainability Veterans


Adventure travel Air travel Beaches
Car rentals Cruises Ecotourism
Hotels Lakes Mountains
Nature Theme parks Tourism


Automobiles Boats Electric vehicle
Hybrids Minivans Motorcycles
RVs SUVs Scooters

Shopping and fashion


Beauty salons Cosmetics Fragrances
Hair products Spas Tattoos


Children's clothing Men's clothing Shoes
Women's clothing

Fashion accessories

Dresses Handbags Jewelry


Boutiques Coupons Discount stores
Luxury goods Online shopping Shopping malls


Sports and outdoors

Outdoor recreation

Boating Camping Fishing
Hiking Horseback riding Hunting
Mountain biking Surfing


American football Association football (Soccer) Auto racing
Baseball Basketball College football
Golf Marathons Skiing
Snowboarding Swimming Tennis
Triathlons Volleyball



Computer memory Computer monitors Computer processors
Computer servers Desktop computers Free software
Hard drives Network storage Software
Tablet computers

Consumer electronics

Audio equipment Camcorders Cameras
E-book readers GPS devices Game consoles
Mobile phones Portable media players Projectors
Smartphones Televisions



Anniversary in 61-90 Days

Consumer Classification


Affinity for High Value Goods - India (A+B) Affinity for Mid-High Value Goods - India

Digital activities

Console Gamers

Operating System Used

Primary OS Windows 10

Canvas Gaming

Average Engagement

Plays 0 out of 7 days
Plays 1 out of 7 days
Plays 2 out of 7 days
Plays 3 out of 7 days
Plays 4 out of 7 days
Plays 5 out of 7 days
Played game in last 14 days Played game in last 3 days
Played game in last 7 days Played game yesterday

Event creators

FB Payments (All)

FB Payments (Higher than average spend)

FB Payments (Recent)

Facebook Page Admins

Internet Browser Used

Primary Browser: Chrome Primary Browser: Edge Primary Browser: Firefox
Primary Browser: Internet Explorer Primary Browser: Opera Primary Browser: Safari

Operating System Used

Primary OS Mac OS X Primary OS Windows 7 Primary OS Windows 8
Primary OS Windows Vista Primary OS Windows XP Sierra OS Mac

Photo uploaders

Primary email domain

AOL Email Addressees Apple Email Addresses Gmail Users
Hotmail Email Addresses MSN.com Email Addresses Yahoo Email Addresses

Small business owners

Technology early adopters

Technology late adopters


Close Friends of Expats Expats (All) Expats (Argentina)
Expats (Australia) Expats (Austria) Expats (Bangladesh)
Expats (Belgium) Expats (Brazil) Expats (Cameroon)
Expats (Canada) Expats (Chile) Expats (China)
Expats (Colombia) Expats (Cuba) Expats (Dominican Republic)
Expats (Egypt) Expats (El Salvador) Expats (Estonian)
Expats (Ethiopia) Expats (Finland) Expats (France)
Expats (Germany) Expats (Ghana) Expats (Greece)
Expats (Guatemala) Expats (Haiti) Expats (Honduras)
Expats (Hong Kong) Expats (Hungary) Expats (India)
Expats (Indonesia) Expats (Iran) Expats (Ireland)
Expats (Israel) Expats (Italy) Expats (Japan)
Expats (Kenya) Expats (Latvia) Expats (Malaysia)
Expats (Mexico) Expats (Morocco) Expats (Nepal)
Expats (Netherlands) Expats (New Zealand) Expats (Nigeria)
Expats (Pakistan) Expats (Pakistani) Expats (Peru)
Expats (Philippines) Expats (Poland) Expats (Portugal)
Expats (Puerto Rico) Expats (Romania) Expats (Russia)
Expats (Rwanda) Expats (Saudi Arabia) Expats (Senegal)
Expats (Serbia) Expats (Singapore) Expats (South Africa)
Expats (South Korea) Expats (Spain) Expats (Sri Lanka)
Expats (Switzerland) Expats (Turkey) Expats (UAE)
Expats (UK) Expats (US) Expats (Uganda)
Expats (United States) Expats (Venezuela) Expats (Vietnam)
Expats (Zimbabwe) Family of Expats

Mobile Device User

All Mobile Devices by Brand

Kindle Fire
iPad 1 iPad 2 iPad 3
iPad 4 iPad Air iPad Air 2
iPad Mini 1 iPad Mini 2 iPad Mini 3
iPhone 4 iPhone 4S iPhone 5
iPhone 5C iPhone 5S iPhone 6
iPhone 6 Plus iPhone 6S iPhone 6S Plus
iPhone 7 iPhone 7 Plus iPhone SE
iPod Touch
Cherry Mobile
Google Pixel Nexus 5
LG V10
Galaxy Grand Galaxy Grand 2 Galaxy Note 3
Galaxy Note 4 Galaxy Note 5 Galaxy Note 7
Galaxy S 4 Mini Galaxy S III Galaxy S III Mini
Galaxy S4 Galaxy S5 Galaxy S6
Galaxy S7 Galaxy S7 Edge Galaxy Tab 2
Galaxy Tab 3 Galaxy Tab 4 Galaxy Tab Pro
Galaxy Tab S Galaxy Y
Xperia M Xperia Z Xperia Z Ultra
Xperia Z3

All Mobile Devices by Operating System

All Android devices All iOS devices Windows Phones
All mobile devices Feature phones

Network Connection

2G Connection 3G Connection 4G Connection
WiFi Connection

New smartphone and tablet owners

Primary Android Device is Ineligible for 360 Media

Primary android device is eligible for 360 media

Smartphone Owners

Smartphones and tablets

Tablet Owners

Multicultural Affinity

African American (US) Asian American (US) Hispanic (US - All)
Hispanic (US - Bilingual) Hispanic (US - English dominant) Hispanic (US - Spanish dominant)

Seasonal and Events

Fall Football (US)

Fans of 1 or more Teams Fans of 3 or more Teams


All frequent travelers Business travelers Commuters
Currently traveling Frequent International Travelers Returned from trip 1 week ago
Returned from trip 2 weeks ago Used travel app (1 month) Used travel app (2 weeks)


I hope you found some inspiration in this list.

As mentioned before in this post keep in mind to follow Facebook's Advertising Policies (https://www.facebook.com/policies/ads).

For example do not target people and use those same targeting options in your ad copy.

Here is one example of prohibited content:

12. Personal Attributes
Ads must not contain content that asserts or implies personal attributes. This includes direct or indirect assertions or implications about a person’s race, ethnic origin, religion, beliefs, age, sexual orientation or practices, gender identity, disability, medical condition (including physical or mental health), financial status, membership in a trade union, criminal record, or name.


I’m sure you’ve tried growing a social media audience for your company or for yourself. So you know how time-consuming it can be.

Often it is also just a lot of repetitive and boring work that you don’t really care about doing. This is how I feel at least.

What I do care about though is sharing useful content with people I think will benefit from it.

Last spring I was reading a lot of articles on Medium. I would spend time sharing many of them on Twitter. I would make sure to get the most audience growth per share. By mentioning influencers, personalizing the text, and adding relevant tags. It really worked for me. I got a lot more engagement per tweet than I usually would.

But then I got tired of crafting and posting these tweets manually.

So I started looking for alternatives. The options I found were expensive and targeted bigger companies.

At some point, I came up with the idea that I could use a combination of IFTTT (the automation service) and Google Spreadsheets to handle and input and add custom stuff on top of it to personalize it.

I played around with the Medium channel on IFTTT and Google Spreadsheets. Every time I recommended something on Medium my setup would post automatically on Twitter.

This breakthrough made me believe I could do more. I made the spreadsheet automatically scrape Medium to find the author’s username and the article’s tags. Based on this I could add even more info to the tweet.

Finally, I want to highlight the importance of personalization. I didn’t want the tweets to seem like it was posted by a robot. So I made a few different tweet templates and made sure to use a few emojis. Every time it would post, it would pick a different template and make it seem human 🤖😇.

The result was overwhelming. I got much more engagement than I was used to and the only thing I had to do was recommend on Medium (click the heart button).

Sheetstweets in action

(Sheetstweets in action
. Thank you for being my guinea pig Justin Jackson 🙏)

Since then I have shown it to a few people and all of them had a similar reaction: “how the heck do you do that?” Following this, they usually added, “you should make a guide on how to do that stuff in Google Spreadsheets”.

At first, I thought I had to make a comprehensive video course explaining in detail how each of the formulas in the spreadsheet works.

Then it occurred to me that it would be much more useful to the majority of people if I just shared the whole finished setup and made a few videos explaining how to configure it for themselves. So that is what I did.

Check it out on sheetstweets.com

What does Growth Hacking Mean?

Growth Hacking Means Amplifying the Outcome of Your Efforts

There is a common misunderstanding that Growth Hacking will solve all of a startup’s problems and will generate rapid growth and revenue.

This is far from the truth in most cases, but it can certainly be part of the truth in some cases.

Growth Hacking is simply amplifying what you already have and already do. I mean that if you have a great product and marketing and you try to hack your growth you will most probably see some great results, but if you have a product that doesn’t appeal to your target audience then you will just see a lot more of nothing. I will put it into math terms:

Product Quality × Marketing Efforts × Growth Hacking = Growth Rate

If the variables are close to zero then the result will be close to nothing.

Growth Hacking is all about making the product take its natural course, but much faster. If your product is very likely to succeed you can just help it to do so faster.

Some examples comes to mind:

If you made a killer article then it would be a good idea to make it easy to share it with share buttons in the top and bottom and maybe even shareable quotes along the read. This makes it easier for people who would have shared it anyway. But if you think about it, it doesn’t really change anything for the people who would not have shared it in the first place.

If your product is complex then you can benefit from introducing features to your existing customers via e-mail. This can make your customers realize new aspects of your product and possibly find your product more valuable. It can also grow your retention by reminding your customers about your services.

I could keep adding examples, but I will not do that now. I just wanted to make you think about the word
amplification when you think about Growth Hacking.

There are many ways you can amplify your efforts so that when you spend $1 on paid ads you can get $5 worth of impressions or clicks, if you send an article to 100 people on an e-mail list they forward it to 500 others, and more. It is all a matter of creativity and some engineering skills…

Let me know if You have any questions about Growth Hacking or need any assistance in finding out how your startup can grow faster.

Kim Døfler
© 2019 Kim Døfler. All rights reserved.
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